About Us


Owner: Tari Wright

Based: Philadelphia, PA

Established in 2019 fully operational in early 2020.

I started my company during the beginning of the pandemic through the adversity of losing my job in the midst of everything as well.

Not Wright¿ means to “own who you are”! My daughter is autistic and I told her that don’t think your disability is your downfall. You need to own it because no one is going to feel sorry for you in this world, especially being a minority as well. You can be anything you want no matter what, you’re always going to be not right in others eyes but own it and be the best version you can be.

I was an individual that also that went through many ups and downs in life as well, I was always told I was not right and wouldn’t succeed in life. So, I decided to own it and be the best version of me I can. Also, it’s the last name. I wanted to show our people that anything is possible no matter what you go through. I overcome adversity and was able to not only attain my honors bachelor's degree in business administration/entrepreneurship but to make this brand happen.